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The Opie and Anthony Show Knuckleheads
The Opie & Anthony Show Knuckeheads, also known as "''The O&A Army''" or "''The Pests''," were names used to describe fans and listeners of The Opie & Anthony Radio Show who took a proactive approach to the show's content and promotion. As opposed to just casually listening, these fans were involved in listener events, promoting the show, on-air segments, and listener stunts/pranks. They are jokingly known by the hosts as a collection of "computer nerds" and "failures", with the implicit recognition that these devotees relate well to the hosts themselves. Forbes Magazine has recognized "The Pests" as a major source of viral marketing for the show, facetiously suggesting that Anthony Cumia be nominated as CMO of XM Satellite Radio for his role in encouraging and leading the Pests.〔(Panero Pumps Up Volume On XM Marketing Drive ) from Forbes〕
==History of the O&A Army==
While Opie & Anthony had a strong fan base during their early days on WAAF-FM in Boston, there is little, if any, knowledge of such avid activities until O&A's arrival to 102.7 WNEW-FM in New York in 1998.
To counter critics and other radio jocks, Opie & Anthony turned to their more enthusiastic fans, nicknaming them "The O&A Army" (or "Pests"). The late 1990s saw the rise of the internet, allowing for good coordination of the Pests, who would often take over rival chat rooms and message boards, while disruptively calling-in to rival radio station's shows. In the beginning, there wasn't a structure of power. The fans took their orders mainly from O&A, but would independently promote the show in a grassroots viral marketing effort, an approach they continue to use today.
It was not until O&A's 2004 debut on XM Satellite Radio that the O&A Pests took their efforts to another level, assigning "Generals" to coordinate their efforts, and adopting tactics reminiscent of flash mobs. In January 2014, MC Serch angrily referred Opie and Anthony fans as "a bunch of Knuckleheads", which inspired O&A to rechristen the group as "The O&A Knuckleheads"
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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